1. Informational Intent
Users are looking for information or answers to specific questions.
Examples:
- What is [topic]?
- How to [do something]?
- [Topic] guide
- Benefits of [something]
- Why does [problem] occur?
2. Navigational Intent
Users want to find a specific website or brand.
Examples:
- [Brand name]
- [Website name] login
- [App name] download
- Official site of [brand/product]
- [Service] near me
3. Transactional Intent
Users are ready to take action, such as purchasing or signing up.
Examples:
- Buy [product] online
- [Product] price
- Best [service] deals
- Discount on [product/service]
- Sign up for [service]
4. Commercial Investigation Intent
Users are researching products or services before making a decision.
Examples:
- Best [product/service]
- Top [product/service] 2024
- [Product] reviews
- [Product] vs [Product]
- Affordable [service] options
5. Local Intent
Users are searching for location-specific businesses or services.
Examples:
- [Service] near me
- Best restaurants in [city]
- Directions to [place]
- [Service] open now
- Cheap hotels in [city]
6. Branded Intent
Users are specifically searching for a brand, product, or feature related to a known
company.
Examples:
- [Brand name] features
- [Brand name] updates
- [Brand name] alternatives
- Problems with [Brand name/product]
- [Brand name] customer support
7. Problem-Solving Intent
Users are looking for ways to resolve an issue or fix something.
Examples:
- How to fix [problem]
- [Problem] solution
- [Product] not working
- Alternatives for [service/tool]
- DIY [project/problem]
8. Educational Intent
Users are seeking to learn a skill, process, or concept.
Examples:
- Learn [topic/skill]
- [Topic] tutorial
- Courses on [topic]
- Training for [skill]
- Certificate in [field]
9. Comparison Intent
Users are evaluating options to find the best fit for their needs.
Examples:
- [Option A] vs [Option B]
- Best [product/service] for [specific purpose]
- Compare [product] features
- [Brand] alternatives
- [Tool/Software] comparison
10. Event-Based Intent
Users are searching for information on upcoming or past events.
Examples:
- [Event] schedule
- Tickets for [Event]
- [Event] location
- Highlights of [Event]
- [Event] live stream