Technical SEO Checklist
1. Essential Setup
- Install Analytics tracking
- Configure search engine properties
- Perform comprehensive site crawl
2. Crawling & Indexing
- Verify URL indexation status
- Check critical content indexing
- Confirm 200 status code response
- Review robots meta tags and X-robots-tag
- Validate robots.txt configuration
- Maintain XML sitemap accuracy
- Configure sitemap location in robots.txt
- Submit sitemaps to search engines
- Ensure proper internal linking structure
- Implement correct URL canonicalization
- Verify Google's canonical selection
- Address canonical/indexation conflicts
- Maintain SEO-friendly URL structure
- Enable JavaScript-independent rendering
- Allow crawling of essential resources
3. Meta Data & Schema
- Implement optimized title tags (<60 characters)
- Ensure unique title tags across pages
- Create compelling meta descriptions
- Add proper favicon configuration
- Include social media meta tags
- Implement structured data markup
- Enable max-image-preview:large
4. Content Quality
- Ensure content uniqueness
- Use proper HTML hierarchy
- Optimize for target keywords
- Follow Google's Quality Guidelines
- Minimize intrusive interstitials
- Optimize above-the-fold content
- Avoid iframe content delivery
- Remove Flash dependencies
- Optimize lazy-loading implementation
- Support pagination for infinite scroll
- Include content dates
- Display clear authorship information
- Maintain Safe Search compliance